Science outreach has never been more important than it is today. Flexibility is key for science communicators.
..but getting their attention is difficult. You have a message. You have finding. You have a scientific result. And you made it all public. So why are no-one picking it up? Or worse: why are the wrong people picking it up? The key is strategic planning. It can be convenient to believe, that due to … Continue reading Exposing your work to the public is easy