Direct access to the Internet makes it easy for us to acquire not only knowledge but also false information. How do we filter online content from reliable sources?
As a scientist you might be wondering if blogging is for you and what the benefits are if you decide to start blogging. Especially since time and resource are limited factors for you, so you want to prioritize your efforts to get a high impact.
You might be thinking "I'm not even using any online media to promote myself - I just have a page with contact info on my local university website. I don't need anything else. My science speaks for itself." Well, here is the thing: You *are* branding yourself!
Science outreach is a two-sided coin. A saint and a devil. On one side it explains science to the public and hence increases the general level of knowledge. On the other side a stigma exists in research environments, namely that researchers who do outreach also do less rigorous scientific work.
Science outreach has never been more important than it is today. Flexibility is key for science communicators.
..but getting their attention is difficult. You have a message. You have finding. You have a scientific result. And you made it all public. So why are no-one picking it up? Or worse: why are the wrong people picking it up? The key is strategic planning. It can be convenient to believe, that due to … Continue reading Exposing your work to the public is easy