As a scientist you might be wondering if blogging is for you and what the benefits are if you decide to start blogging. Especially since time and resource are limited factors for you, so you want to prioritize your efforts to get a high impact.
You might be thinking "I'm not even using any online media to promote myself - I just have a page with contact info on my local university website. I don't need anything else. My science speaks for itself." Well, here is the thing: You *are* branding yourself!